The Sanrio Foundation works by the philosophy “Small Gift, Big Smile” and they have been creating smiles on children’s faces for over 40 years. They do a range of things, such as: getting Hello Kitty and other Sanrio characters to pay a visit and distribute small gifts to children in hospital, organising birthday parties for the little patients, as well as decorating children’s rooms.

Sanrio also work to help those hospitals in less privileged countries around the world by supporting EMERGENCY – an independent and neutral humanitarian organization, which provides free, high quality medical and surgical treatment to the victims of war, landmines and poverty.